Video: France 5 Rebrand

Created by Les Telecreateurs for France 5, these short films remind us of the power in simplicity. The emphasis on sound and the speed of motion combine to highlight the fleeting beauty of everyday life. Their concept is to show “a multitude of things that move in the same direction, one following the other, like a chain reaction between completely different worlds.” The underlying meaning? “Knowledge derives from making new links.” Perfect for the rebranding of the french public service channel France 5, who wanted to play up their image as the channel of knowledge and experience. Wonderfully done.

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