Liquid Gold: The Beauty Benefits of Argan Oil

natalia-vodianova-mario-testino-vogue-us-march-07-white-russian-6-e1337334695265

I first learned about this beauty must-have while studying abroad in Morocco during college.  I remember visiting an argan oil shop in the Atlas mountains and noticing how every local woman there had the most incredible, plump, wrinkle-free skin. Now this is out in the middle of nowhere where SPF50 is hard to find…the sun is blazing and one’s skin could easily turn into a dried up leather handbag.  I took note. And from that moment on, I’ve always had some form of argan oil in my bathroom cabinet.

It’s known as one of the rarest oils in the world (reflected in the price) due to the fact that its trees grow uniquely in the southwest region of Morocco, and nowhere else. The process of acquiring the oil is also quite tricky. Tree climbing goats (really!!) eat the fruits of the argan tree and poop out the nuts, a step which allows the kernels within to be extracted much easier, but not much (maybe an 8 down from a 10). Extracting the kernels is still carried out by hand by Berber women, as attempts to mechanise this process have been unsuccessful. The oil can be used for beauty products or for consumption. Oh how I miss those morning breakfasts with fresh msemen (fried square-shaped bread) drizzled with nutty argan oil. Deeelicious!

Josie MaranBEAUTY BENEFITS:
– High vitamin E and fatty acid content hydrates and softens skin
– Anti-oxidant properties restores skin elasticity, reduces inflammation, and has anti-aging benefits
– Nicknamed “liquid gold,” argan oil can be used on every part of the body, from skin to hair to nails

I’m currently using three argan oil products:

1. Josie Maran’s 100% Pure Argan Oil:
Argan oil is a bit like sushi, stay away if it’s too cheap! The truth is 100% argan oil is going to be expensive. But at least you know you’re paying for the real deal, and all the beauty benefits that come with it. I use a few drops of this oil on my neck and hands at night.

2. Josie Maran’s Coconut Watercolor Cheek Gelee (with argan oil): I bought this a few months ago at Sephora in New York and just love it – especially for having the staying power to get me through these hot and sweaty summer days. I use “Poppy Paradise,” which is a nice pink/peachy colour, on my lips and cheeks. A little goes a long way so before you invest in a bigger size, buy a small pot at the checkout line and try one of the 6 different shades first.

3. Moroccan Oil hair treatment: The first thing that comes to mind when thinking of this product is the smell. It smells…so…darn…good!! Pour a quarter size portion of the golden sirup into your hands, rub together, and massage into the lower section of your hair (avoid the roots so as not to kill your volume). It acts as a conditioner, making your hair as shiny as can be…. and one more time….smells so lovely!!

The secret is out so once you start looking, you’ll probably find argan oil in lots of beauty products. But if you don’t know where to begin your argan relationship, I’d recommend going for a bottle of 100% pure argan oil – wherever you can get it! Now what better excuse for a trip to Morocco!

Leave a Reply

Your email address will not be published. Required fields are marked *